Privacy policy

Last updated: August 26, 2025

Lyora (“we”, “us”, “our”) operates this website and store, including all related information, content, features, tools, products, and services (the “Services”), to provide you with a curated shopping experience. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. This does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details such as name, billing address, shipping address, phone number, and email address

  • Financial information such as payment method details, transaction confirmations, and purchase history (payment information is processed securely by third-party payment providers)

  • Account information including login details, preferences, and settings

  • Transaction information including products viewed, added to cart, purchased, returned, or exchanged

  • Communications including messages you send to us via email, forms, or customer support

  • Device information including IP address, browser type, device identifiers, and network data

  • Usage information regarding how you interact with and navigate the Services

SMS Opt-In Information

If you opt in to receive SMS communications, we collect your phone number and consent to send you messages such as order updates, promotions, or cart reminders.

Sources of Personal Information

We may collect personal information from:

  • You directly, when you place an order, create an account, contact us, or otherwise provide information

  • Automatically, through cookies and similar technologies when you use the Services

  • Service providers, such as Shopify, payment processors, shipping partners, and analytics providers

  • Third parties or partners, where permitted by law

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve the Services

  • Process payments and fulfill orders

  • Create, maintain, and manage your account

  • Arrange shipping, returns, or exchanges

  • Personalize your shopping experience

  • Improve and optimize the Services

Marketing and Advertising

  • Send promotional communications by email or SMS (with your consent)

  • Display relevant advertising based on your interactions with the Services

Security and Fraud Prevention

  • Authenticate accounts

  • Detect and prevent fraudulent, unlawful, or malicious activity

  • Maintain platform security

Communicating With You

  • Respond to customer support inquiries

  • Provide service-related updates

Legal and Compliance

  • Comply with applicable laws and regulations

  • Respond to lawful requests from authorities

  • Enforce our policies and terms

SMS Marketing

With your consent, we may send SMS messages regarding promotions, order updates, or cart reminders. You may opt out at any time by replying STOP.

SMS & Mobile Messaging Compliance

Our website uses cookies and similar technologies to track items placed in your shopping cart, including when a cart is abandoned. This information may be used to send cart reminder messages via SMS.

SMS opt-in data and consent are not shared or sold to third parties.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With service providers, including Shopify, payment processors, shipping providers, analytics services, and customer support platforms

  • With marketing partners, to deliver advertising and promotional content in accordance with their privacy policies

  • When you direct or consent to disclosure, such as for shipping or social integrations

  • For legal reasons, including compliance with law, enforcement of policies, or protection of rights

  • In connection with a business transaction, such as a restructuring or asset transfer

Relationship With Shopify

Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the platform. Information submitted to the Services may be shared with Shopify and relevant third-party providers, including those located outside your country.

Shopify may process personal information for enhanced features such as analytics and personalized advertising. Shopify is responsible for handling requests related to personal data processed for these purposes.

You can learn more at:
https://privacy.shopify.com

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided personal information, please contact us to request deletion.

Security and Retention

We use reasonable safeguards to protect personal information, but no system is completely secure. Information may be retained for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access personal information we hold about you

  • Request correction or deletion of personal information

  • Request data portability

  • Opt out of certain marketing or targeted advertising

  • Withdraw consent for SMS or email marketing

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing requests.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how we handle personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence. Where required, appropriate safeguards are used to protect such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us

For questions, requests, or complaints regarding this Privacy Policy, please contact us via the contact details provided on our website.